full transcript
From the Ted Talk by Paul Bennett: Design is in the details
Unscramble the Blue Letters
Again, another medical example here. We were asked by a device producer — we did the Palm Pilot and the Treo. We did a lot of sexy tech at Ideo — they'd seen this and they wnated a sexy pceie of technology for medical diagnostics. This was a device that a nurse uses when they're doing a spinal procedure in hospital. They'll ask the nruess to input data. And they had this vision of the nurse, kind of, clicking away on this aluminum device and it all being incredibly, sort of, gadget-lustish. When we actually went and wchaetd this procedure taking pcale — and I'll explain this in a second — it became very obvious that there was a haumn dimension to this that they really weren't recognizing. When you're having a four-inch needle inserted into your spine — which was the pucrrdoee that this device's data was about; it was for pain management — you're shit scared; you're fknreiag out. And so the first thing that pretty much every nurse did, was hold the patient's hand to comfort them. Human gesture — which made the fabulous two-handed data input ctoelplemy impossible.
Open Cloze
Again, another medical example here. We were asked by a device producer — we did the Palm Pilot and the Treo. We did a lot of sexy tech at Ideo — they'd seen this and they ______ a sexy _____ of technology for medical diagnostics. This was a device that a nurse uses when they're doing a spinal procedure in hospital. They'll ask the ______ to input data. And they had this vision of the nurse, kind of, clicking away on this aluminum device and it all being incredibly, sort of, gadget-lustish. When we actually went and _______ this procedure taking _____ — and I'll explain this in a second — it became very obvious that there was a _____ dimension to this that they really weren't recognizing. When you're having a four-inch needle inserted into your spine — which was the _________ that this device's data was about; it was for pain management — you're shit scared; you're ________ out. And so the first thing that pretty much every nurse did, was hold the patient's hand to comfort them. Human gesture — which made the fabulous two-handed data input __________ impossible.
Solution
- wanted
- completely
- human
- place
- piece
- procedure
- watched
- nurses
- freaking
Original Text
Again, another medical example here. We were asked by a device producer — we did the Palm Pilot and the Treo. We did a lot of sexy tech at Ideo — they'd seen this and they wanted a sexy piece of technology for medical diagnostics. This was a device that a nurse uses when they're doing a spinal procedure in hospital. They'll ask the nurses to input data. And they had this vision of the nurse, kind of, clicking away on this aluminum device and it all being incredibly, sort of, gadget-lustish. When we actually went and watched this procedure taking place — and I'll explain this in a second — it became very obvious that there was a human dimension to this that they really weren't recognizing. When you're having a four-inch needle inserted into your spine — which was the procedure that this device's data was about; it was for pain management — you're shit scared; you're freaking out. And so the first thing that pretty much every nurse did, was hold the patient's hand to comfort them. Human gesture — which made the fabulous two-handed data input completely impossible.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
huge amount |
3 |
tiny human |
2 |
design solution |
2 |
empathic solution |
2 |
interesting place |
2 |
palm pilot |
2 |
human gesture |
2 |
storage system |
2 |
Important Words
- aluminum
- asked
- clicking
- comfort
- completely
- data
- device
- diagnostics
- dimension
- explain
- fabulous
- freaking
- gesture
- hand
- hold
- hospital
- human
- ideo
- impossible
- incredibly
- input
- inserted
- kind
- lot
- management
- medical
- needle
- nurse
- nurses
- obvious
- pain
- palm
- piece
- pilot
- place
- pretty
- procedure
- producer
- recognizing
- sexy
- shit
- sort
- spinal
- spine
- tech
- technology
- treo
- vision
- wanted
- watched