full transcript

From the Ted Talk by Paul Bennett: Design is in the details

Unscramble the Blue Letters

Again, another medical example here. We were asked by a device producer — we did the Palm Pilot and the Treo. We did a lot of sexy tech at Ideo — they'd seen this and they wnated a sexy pceie of technology for medical diagnostics. This was a device that a nurse uses when they're doing a spinal procedure in hospital. They'll ask the nruess to input data. And they had this vision of the nurse, kind of, clicking away on this aluminum device and it all being incredibly, sort of, gadget-lustish. When we actually went and wchaetd this procedure taking pcale — and I'll explain this in a second — it became very obvious that there was a haumn dimension to this that they really weren't recognizing. When you're having a four-inch needle inserted into your spine — which was the pucrrdoee that this device's data was about; it was for pain management — you're shit scared; you're fknreiag out. And so the first thing that pretty much every nurse did, was hold the patient's hand to comfort them. Human gesture — which made the fabulous two-handed data input ctoelplemy impossible.

Open Cloze

Again, another medical example here. We were asked by a device producer — we did the Palm Pilot and the Treo. We did a lot of sexy tech at Ideo — they'd seen this and they ______ a sexy _____ of technology for medical diagnostics. This was a device that a nurse uses when they're doing a spinal procedure in hospital. They'll ask the ______ to input data. And they had this vision of the nurse, kind of, clicking away on this aluminum device and it all being incredibly, sort of, gadget-lustish. When we actually went and _______ this procedure taking _____ — and I'll explain this in a second — it became very obvious that there was a _____ dimension to this that they really weren't recognizing. When you're having a four-inch needle inserted into your spine — which was the _________ that this device's data was about; it was for pain management — you're shit scared; you're ________ out. And so the first thing that pretty much every nurse did, was hold the patient's hand to comfort them. Human gesture — which made the fabulous two-handed data input __________ impossible.

Solution

  1. wanted
  2. completely
  3. human
  4. place
  5. piece
  6. procedure
  7. watched
  8. nurses
  9. freaking

Original Text

Again, another medical example here. We were asked by a device producer — we did the Palm Pilot and the Treo. We did a lot of sexy tech at Ideo — they'd seen this and they wanted a sexy piece of technology for medical diagnostics. This was a device that a nurse uses when they're doing a spinal procedure in hospital. They'll ask the nurses to input data. And they had this vision of the nurse, kind of, clicking away on this aluminum device and it all being incredibly, sort of, gadget-lustish. When we actually went and watched this procedure taking place — and I'll explain this in a second — it became very obvious that there was a human dimension to this that they really weren't recognizing. When you're having a four-inch needle inserted into your spine — which was the procedure that this device's data was about; it was for pain management — you're shit scared; you're freaking out. And so the first thing that pretty much every nurse did, was hold the patient's hand to comfort them. Human gesture — which made the fabulous two-handed data input completely impossible.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
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tiny human 2
design solution 2
empathic solution 2
interesting place 2
palm pilot 2
human gesture 2
storage system 2

Important Words

  1. aluminum
  2. asked
  3. clicking
  4. comfort
  5. completely
  6. data
  7. device
  8. diagnostics
  9. dimension
  10. explain
  11. fabulous
  12. freaking
  13. gesture
  14. hand
  15. hold
  16. hospital
  17. human
  18. ideo
  19. impossible
  20. incredibly
  21. input
  22. inserted
  23. kind
  24. lot
  25. management
  26. medical
  27. needle
  28. nurse
  29. nurses
  30. obvious
  31. pain
  32. palm
  33. piece
  34. pilot
  35. place
  36. pretty
  37. procedure
  38. producer
  39. recognizing
  40. sexy
  41. shit
  42. sort
  43. spinal
  44. spine
  45. tech
  46. technology
  47. treo
  48. vision
  49. wanted
  50. watched